Core Service Communication System ^SM
…a new communications system exclusively for YMCAs
 and the consumer behaviors of the 21st Century

• Designed using continuity, simplicity and logic, meeting the demands of today’s consumers, incorporating Call to Action icons on every page designed to significantly increase Membership and Program participation
• Customized consumer-sensitive Navigation Plan
• Hierarchy of products and services displayed strategically
• An understanding of the CDP – Consumer Decision Process
• Strategic application of your branding visuals
• Proper use of “LIVE AREAS”
• Special focus on non-service areas such as “Ways to Give, Volunteerism, Employment, Financial Assistance, Assn News, Media Center”, etc., directing those interested visitors to that information quickly.
• Offers “Content Management” control from inside your YMCA
• A TRUE interactive Online Program Schedule, which is ALWAYS up to date
• Program will link to any online registration software program
• Elimination of current printed Program Schedule costs
• Elimination of printed Exercise Schedules, Pool Schedules and Gym Schedules
•  . . .and more!

Special “Behind the Scenes” Features:

• Consumer Oriented Drill Down eSystem
  -Custom organization of all Core Services products and programs, with color photos for all categories, from the point of view of the consumer.
   
  
• -PeaShooter^SM Web Management System, for easy entry of all Program information and Web Site Content Management.
   
  • electronic True Online Program Schedule -designed “ultra user-friendly” for consumers to quickly identify all services across the Association, and see the benefits of a YMCA Membership.
     
  • Content Management feature for corporate YMCA Administrator to control Association News, and information on pages for Contributions, Volunteers, Financial Aid Employment, About Us, Contact Us, etc., without the need to involve the web coder.
     
  • Content Management feature for individual branch/center control of their own Member page, to post branch news, pool schedules, sports schedules, calendars, etc.
     
  • Member Hot Button Page customized for each branch/center, designed to engage members, generate loyalty and minimize attrition
     
  • Multimedia Tutorials accompany your new site for easy hands-on training.

For more information contact: 
Rhonda Kanet Chambless · 513-604-3442

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